Today’s blog is taken from an optometry marketing blog
called Optometry Practice Marketing,
sponsored by Solutionreach. Solutionreach is a marketing and communication company that is focused on acquiring,
retaining and reactivating patients for your practice. You can find out more
about their Vision Marketing services here.
This blog focuses on the Importance of Patient surveys.
· Companies like Solutionreach currently provide
an easy-to-use survey section, if you aren’t using an outside company, you
should set up a survey portal on your website.
· Take time to review these surveys and find out
what you are performing well at and what areas of business that you are
performing poorly
· Listen and React - Review these surveys with
your staff each month. Praise the positives just as much as you highlight
the negatives. This should not be mainly about the negatives and the vibe
of the meeting shouldn't be negative, however you should discuss openly how to
be proactive with these issues.
· How to Get More Surveys - Make sure you are
asking for sincere revues at some point during your exam. Try it for a
month or two and see how many more people respond to the survey.
· After a few months of this routine you can even
think about tweaking the questions and making them more open ended so that
patients get more specific about their wants and needs.
· With companies like Solutionreach you can tie
your surveys to your Google Plus page, which will help with SEO and Google
searches
· Your
reviews from your patient scheduling company can also be tied to facebook for
optimized social media marketing.
No comments:
Post a Comment