Friday, December 28, 2012

Ready-made Facebook Posts


So as a small business owner you may not have enough money to hire a social media marketer and you don’t have the time to come up with facebook posts every week.  While it very important to have a social media strategy, here are a few ready-made posts that can help get you started and fill in the gaps. 

Holiday posts – Veteran’s Day, Valentine’s Day, Mother’s Day, Father’s Day, Christmas, Easter, Thanksgiving, 4th of July, Halloween, St. Patrick’s Day, Cinco De Mayo, Mardi Gras, Groundhog Day, labor day, Daylight savings, Earth Day, & Martin Luther King Day  That’s almost 20 days out of the year you want have to create content.  Post pictures to have more impactful content and let your clients/patients/customers know how your schedule corresponds to these holidays.

News articles that relate to your company, profession, community, staff, customers, and schools.  Try to steer clear of negative or political articles and you will save yourself some headaches. 

Funny Pictures, Memes or Jokes.  Everyone wants to laugh including your clientele.  One of the many reasons people go on facebook is for entertainment, so why not entertain them. 

Pictures of you and your staff.  Your patients love you and your staff, well they at least like you and your staff and these pictures will get a lot of activity.  You can post pics of staff on their birthday, you can introduce new staff, you can use your staff to highlight a new product or asset that you have, and pictures of your staff dressed up for holidays or awareness.  There is a reason people keep coming back and sometimes it’s good to remind them with a face.

Tips – Any kind of tips that relate to your product or area of expertise.  The easiest way to find these good tips is to follow other businesses in your industry and see what they are telling their patients.

End of the year Flex Spending account reminders – Post reminders about patients flex accounts at least once a month in October, November and December.  You can even link patients to articles, or your own blog, that explains what a flex account is and how it is beneficial.

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