Thursday, November 29, 2012

12 ways to get more fans on facebook


Over 60% of your customers/patients are on facebook so doesn’t it make sense for you to be there too?  Here is a list of some ways to get fans to like you on facebook.

1st and foremost ask your friends and family to like your page

Have a competition among the staff to get the most likes

Put a sign up in your office

Encourage Patients to "Check in" on facebook so you get exposure to their friends as well

Include your facebook page address in your phone waiting music

Put a facebook link on your website

Put a facebook link on your email

Put a facebook link on your business card

Put a facebook link on your mailouts

Have your front desk person tell people about your facebook page

Hold a contest that centers around sharing and liking your page(be careful with this because facebook has some crazy rules about running facebook contests.)

Pay for advertising on facebook – You can get very specific as to who sees your ads

Tuesday, November 20, 2012

Staff Meetings



Prima EyeGroup puts out a weekly blog and Staff Meetings 101 is where the meat and potatoes of this post comes from.


Weekly Meetings, Biweekly Meetings, Monthly Meetings, Daily 5 minute tune ups        
You can be different, but you 
should have some sort of office meeting.

Decide when and how often you want to have meetings.  Check out your long range and block off the time for the rest of the year on the decided days.  Committing yourself to these meetings is the biggest part of the battle.

Don’t worry about losing revenue because improving your staff and the operations of your office will result in happier customers which will equal more $/Patients, more Wowing and more referrals.   

Hold the meeting during office hours but designate someone to handle phone calls and foot traffic.

Why should I have office meetings?
To improve communication, Provide leadership, improve office culture, educate staff, provide better customer service, have better attitudes and get more enjoyment out of work.


How do I start?
Jot down notes about the good and the bad in your office.  Write down specific instances where your office really shined and where they might have dropped the ball a little.  Also think about asking your office manager to do the same. 
    - Focus on the positive and tell them what they are doing a good job at.  They will listen to more of what you have to say if most of the feedback is issued in a positive tone. 
    - Don’t single people out during meetings.  Bring up office problems and have “Blameless Autopsies” Good to Great
    - Let others talk.  Encourage questions.  Ask questions that promote interaction. Role Play. Invite office members to speak about certain situations. 

Ideas for meetings.
    - Customer service issues
    - Office Procedures
    - Provide Staff training
    - Present new products such as contacts and lens designs
    - Review patient feedback (try not to single anyone out)
    - Brainstorm new ways to grow the practice and improve word of mouth referrals from patients
    - Ask employees to describe something they have noticed that makes patients unhappy. Overcoming that problem is a great topic for the next meeting
    - Do a SWOT analysis or have your staff do a SWOT analysis of your practice



If you are not having staff meetings you are not investing time and effort into your people and they are not performing or striving to perform at the highest level.

Thursday, November 15, 2012

Welcome


The CEO has challenged me to help raise revenues and to make the individual offices more successful.  If any of you have any ideas or suggestions on how I can help you individually please let me know because I would love to help. 

I currently read a bunch of different articles about the eye care industry and management and I have decided to share the “Best of” articles that I have come across.  My hopes are that you can take some of these articles and apply them to your own office.  Or maybe these articles spark a conversation that leads to other insights and revelations.

Going forward please let me know if you have any questions regarding the articles, anything to add to the articles (especially personal experience stories), or suggestions and questions about other things you would like to hear about.